International Journal of Ambient Systems and Applications (IJASA) Vol.1, No.1, March 2013 11 VERTICAL FRAGMENTATION OF LOCATION INFORMATION TO ENABLE LOCATION PRIVACY IN PERVASIVE COMPUTING Jeeva Susan Jacob1 and Preetha K.G2 1 Rajagiri School of Engineering and Technology, Rajagiri Valley, Cochin, India jeevasj27@gmail.com 2 Rajagiri School of Engineering and Technology, Rajagiri Valley, Cochin, India preetha_kg@rajagiritech.ac.in ABSTRACT The aim of the development of Pervasive computing was to simplify our lives by integrating communication technologies into real life. Location aware computing which is evolved from pervasive computing performs services which are dependent on the location of the user or his communication device. The advancements in this area have led to major revolutions in various application areas, especially mass advertisements. It has long been evident that privacy of personal information, in this case location of the user, is rather a touchy...